Brand Guidelines – Silvi

Logo and Tagline

Minimalism meets pop. A straightforward sans-serif with exaggerated proportions, referencing the movement of a razor. Color brings the logomark to life, with 90's nostalgia reimagined for a new audience.

Typography & Colour

Bold meets feminine — with daring pops of color.

HARMONIA SANS BOOK

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HARMONIA SANS SEMIBOLD

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Art Direction - Lifestyle

Lifestyle video and photography that personified the Billie spirit — happy, effortless and with a focus on smooth skin. We cast our audience — women of all shapes, sizes and colors.